Corporate Sponsorship of Palaeontological Research and Education16 July, 2010
This hypsilophondontid lived in the early Cretaceous in what is now Victoria, Australia. It was the size of a grey kangaroo, and had huge eyes. And they lived at a time when the area was completely within the Arctic Circle, so they had to tolerate (or at least cope with) extremely long nights. Long nights as in months long nights.
Notice the name, however. It is named for Qantas airlines. It honours the airlines support of dinosaur education at the Melbourne Museum. And I have no problem with this. I think it is a great idea. However, as I continued my evening constitutional, I began to muse (out loud) about other possible corporate sponsorships of dinosaurs.
For instance, Coca Cola could sponsor a dinosaur — Cocacolasaurus. Which, at some future date, could be cloned. The clone could be called the Cokezerosaurus.
An anti-gay corporation (like Papa John’s) could sponsor a Nosaurass. Or the same creature could be sponsored by the makers of KY.
KMart could sponsor a Bluelightasaurus.
Walmart could sponsor Rollbaccasaurus.
Boeing could sponsor a Dreamlinersaurus.
McDonalds could sponsor a McRaptor.
Burger King could sponsor a Burgersaurus Rex.
Union Pacific could sponsor a Bigboysaurus.
Halliburton could sponsor a coprolite.
Even the government could get involved. The United States Postal Service could sponsor Oopsysaurus.
The NSA could sponsor Doyouthinkheheardus.
I actually think that corporate sponsorship of research not related to their field is a great idea, especially for sciences with little direct monetary return. However, I also know Americans. And we would, without doubt, take it to the illogical extreme. Just picture the dinosaur the DiscoInstitute would name.
Any other ideas?